WEBSITE ALCHEMY DAY (WEBSITE REDESIGN)
Arevv Alchemy
Seta Mary is the founder of Arevv Alchemy. She is a coffee reader and educator, trained in the modalities of mediumship and flower essence healing. Coffee reading is a tradition passed down to her by her maternal lineage. Seta’s intention is to weave post-colonial educational spaces that are rooted in imagination and spirituality and connect with people who are engaged in world building and community tending.
PROJECT FEEL & MOOD
Rich grandma’s house
✦ Vintage
✦ Gothic
✦ Ancestral rememberance
The Before
Arevv Alchemy’s site before their redesign.
Before her Website Alchemy Day, Seta felt like her website wasn’t energetically aligned with her brand. It wasn’t giving the feel and mood she wanted: like you are entering a rich grandma’s house with vintage, gothic, and ancestral remembrance feels.
My Approach
This website redesign and mini visual brand make over was guided by Arevv Alchemy’s brand muses, this beautiful mood board Seta created, and leaning into the vision and feel of entering a rich grandma’s house.
The Impact
Since Arevv Alchemy’s site redesign, their bounce rate decreased by 15% and page views increased by 112%. This was the “energetic upgrade” Seta needed, and a confidence boost that has encouraged her to show up differently.
What seta has to say about their Website redesign
“Working with Emma has truly been a dream. She is extremely professional and responsive to little details which was so important for me. I worked with Emma to give my website a glow up and it truly was the glow up of my dream. I felt like my whole brand got an upgrade. During our initial call a general theme, color, and vibe was discussed along with some designs. Emma took those details and applied them to my website. The process was very enjoyable and exciting– we communicated via email and Discord. I highly highly recommend working with them if you need an energetic upgrade.”